Clare Kleinedler
400 S. Los
(Home) 626-844-6569
(cell) 213-840-3402
Email: clare@clareiswriting.com
Portfolio:
www.clareiswriting.com
freelance
and contract work
Freelance Reporter, People magazine
Contributing Writer, Intermezzo magazine
Writer, Samsung “My Guide” series
Editor, Napster “Music Blurbs” series
Columnist, Marin Independent Journal
Los Angeles Times, TV Guide, San Francisco Chronicle, Arts & Living
California, Edutopia, Paper magazine, XLR8R, Pasadena magazine,
Illinois Entertainer, BAM magazine, MU Australia, Uplister.com, VH1.com
Professional
Experience
Director of Internal Marketing
Manage
internal marketing process for ecommerce properties.
Oversee all
internal marketing materials including emails, postcards, websites and
newsletters. Focus is on promoting all products within ecommerce properties,
securing new customers and developing programs to increase customer retention.
Manage freelance copywriters, designers and consultants.
Owner, Lead Caterer
Cooked and
presented food for home-based parties
Successfully
catered parties of 35-250 people in private residences. Managed freelance
wait staff, cooks and bartenders.
Content Manager, CRM (2004-2005)
Oversee
content production for all Customer Retention components both online and
offline.
Key initiatives
delivered include outlines for new in-package marketing materials, which
ultimately contributed to a 50% increase in LTV for all core products.
Developed various reward offers that allow customers to earn discounts for
maintaining continuity programs, which significantly improved retention rates.
Developed
and oversaw branding and launch process for all new products.
Managed creative content development
for all new products. Developed product names and
wrote copy for packaging and corresponding marketing materials, a key factor in
the branding of such well-known products as Hydroderm
and BodyShape.
Managed the development and direction
of three web properties.
Conceptualized
and wrote all copy for entertainment websites and corresponding advertisements.
Managed team of designers, programmers and freelancers for
all sites.
Oversaw and
managed music section of publication.
Developed
“Celebrity Review” column for magazine and assisted with the publication’s
first-ever Music Issue (now an annual feature). Managed team
of 30 freelance writers.
Oversaw and
managed editorial department of online radio company.
Wrote
scripts for 10 radio formats and managed development and design of marketing
copy for this start-up venture.
Oversaw and
managed editorial and audio department of online radio start-up.
Designed,
developed and wrote all interview segments for 12 online radio stations within
the TuneInNow Network. Managed all
music label relationships for the company.
Oversaw and
managed editorial department for high-end audio, e-commerce site.
Created
AudioCafe Magazine, the online publication of the
retail site, from the ground up. Managed 12 freelance writers and
designers.
Wrote and
edited feature articles and daily news items for online music magazine.
Obtained
exclusive, cover-story interviews with dozens of high-profile artists. Served as an
on-the-spot reporter for several major events including the first-ever Tibetan
Freedom Concert.
Organized
and wrote daily digest news items for traffic, education and community pages.
Education
B.A. Journalism,